Social networking sites have taken the Internet by storm. The latest in the league is popular photo sharing site Pinterest. Barely two years old, Pinterest allows users to create "pinboards" or virtual bulletin boards and pin images on them so that they can be shared across your social network. Just like other social media sites, Pinterest has opened up immense possibilities for search engine optimization. Businesses looking to enhance their social media presence for higher SEO ranking can utilize various Pinterest marketing strategies to further their marketing goals.
Enhance SEO Results via Pinterest Marketing
Here are some Pinterest marketing tips that can have immense SEO benefits for your business:
- People love visual content. Each image that is pinned has a link to the source of the image. So pinning a product image, infographics or data visuals based on your product would lead interested users to your site and result in conversions. Moreover, users can save the image to different bulletin boards so that it gets shared easily and quickly to boost the online visibility of your website. As Pinterest is also like a social bookmarking site, it is easier to come up with effective marketing tactics to attract traffic for higher conversions and ROI.
- You can also share visual content to Pinterest by adding a Pin-It button to the visual content contained in your website. This will enhance brand recognition and attract your targeted audience. You can also use the Pinterest follow button to display your other social media accounts.
- You can involve your loyal customers in your Pinterest marketing campaign by selecting few of your regular customers and create a pinboard especially for their pins. After that ask them to pin images that represent the lifestyle they experience because they use your brand.
- You can create a visually appealing page to engage your followers on your website and use it to display content from Pinterest. For instance, Nine West has done this, brought the social media content to its website and increased its reach by including social share buttons which allow visitors to pin directly from this page.
Succeeding with Pinterest Social Marketing
There are SEO professionals out there who can come up with Internet marketing ideas that you haven't ever thought of. Find professional SEO company to handle your social media marketing. Using the right strategies, they can maximize your search engine optimization benefits from your Pinterest marketing campaign.
Pinterest is one of the most powerful social media marketing tools to grow your business online. MOS SEO Services, a Tulsa SEO services company uses Pinterest in their social marketing plans to drive traffic and sales.
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